POLICE FUEL BEVERAGE COMPANY
Founded by law enforcement professional, Police Fuel® is engaged in the business of marketing and distributing functional beverage products to law enforcement and public service professionals. The Police Fuel® feature product is an ultra-premium, high-performance light citrus flavor energy drink, carefully formulated for optimal performance, tactically or otherwise, thereby helping to increase concentration and vigilance. To a law enforcement officer, speed of action and physical endurance are very important. Police Fuel® energy products helps the officer with his or her reaction speed, and alleviates stress, fatigue, exhaustion, and loss of power.
Police Fuel® has differentiated itself by being one of the first companies to tailor its products to the law enforcement community. Police Fuel ® is the energy drink to be taken against mental or physical weariness or exhaustion. Police Fuel® alleviates stress, fatigue, exhaustion, loss of power and is the ideal energy product for all those who want to or have to feel awake and energized. As the first to concentrate on the new law enforcement market the Company estimates that it will capture its niche market segment with loyal clients.
Because of Police Fuel’s favorable pricing, the Company has positioned itself to become one of the core suppliers of energy products to the law enforcement community and to companies, such as convenience stores that tailor to the law enforcement community. Police Fuel Management is committed to the ongoing development of new products and services that will ensure the Company’s competitive position and continued growth. To that end, research and development are being conducted to identify new products that will support and grow the Police Fuel® registered trademark brand.
POLICE FUEL® COMPETITIVE ADVANTAGE
In today’s competitive energy product market, leading companies are interested in capturing the global market and most do not concentrate on a niche market or specific groups; these strategies, although successful for the large conglomerates, have been shown to be a weakness and eventually a failure when used by the smaller companies. Police Fuel® is able to tactically compete because of its concentration on a specific group (Law Enforcement Professionals), by providing products that is equal to if not superior then most, and by meeting the needs of the law enforcement community not presently being met or are being met poorly by existing products.
In addition, Police Fuel® also possesses a unique crime prevention advantage. Convenience Stores (C- STORES) are unique commercial properties, in that they are usually open 24-hours, are largely a cash-based business, can be operated by one clerk, and are conveniently located for quick in and out shopping. The nature of this business makes it very convenient for customers. Unfortunately, this business style also makes it an attractive target for robbers and other criminals.
Up until the moment that robbers commit themselves to the crime, they are subject to being dissuaded, and with the knowledge that a Police Officer may enter the store at any moment, the robber will be deterred. Therefore, stores that carry the various Police Fuel™ registered trademark products such as the Police Fuel® energy drink and the Police Fuel® energy shots can advertise the products to the law enforcement officers. The word “POLICE” in itself is a deterrent. As an added deterrent factor Police Fuel® will provide the convenience stores that carry its product with highly visible posters of its trademark police shield logo, which can be placed in a visible store area. No other energy drink in the market can make the claim that it can also be a crime deterrent. This underscores the need for Police Fuel® energy drink, energy shots and other products at the various C-STORES, which will be an effective robbery and crime prevention program.
POLICE FUEL® COMMUNITY OUTREACH & SUPPORT:
Police Fuel® support come from fundraising opportunities and donations from Company revenues. Supporting the Company’s philanthropic desires while generating exposure and revenue for charities, Police Fuel® is aligned with various charity and community organizations.
